August 21, 2025

On August 19–20, the Transamerica Expo Center in São Paulo, Brazil, hosted the SAP NOW AI Tour Brazil, the country’s largest corporate business management event. 

Bringing together more than 3,000 participants, the 2025 edition highlighted how Artificial Intelligence is shaping the future of enterprises and accelerating digital transformation journeys across multiple industries. 

Origen Tech, a SAP Partner in Brazil, once again stood out as a reference within the SAP ecosystem, sharing its strategic vision on how to combine innovation, compliance, and efficiency through high-performance solutions. 

Origen Tech’s participation reaffirmed its commitment to supporting Brazilian organizations in building smarter, more integrated, and competitive operations. 

Artificial Intelligence at the core of business 

The SAP NOW AI Tour Brazil was designed as a complete immersion in Artificial Intelligence applied to business. With a program that included keynotes, strategic panels, and presentations from global and regional experts, the event emphasized how the combination of AI, data, and applications can transform the way companies make decisions, create value, and accelerate growth. 

Discussions covered topics such as cloud, clean core, SAP Business Data Cloud, Joule, and even the impacts of Brazil’s Tax Reform, all from the perspective of preparing organizations for a more agile and resilient future. 

Reflections on technology, ethics, and people

In addition to the technical perspectives, the SAP NOW AI Tour Brazil also brought high-level debates on the impact of AI on human relationships, diversity, and corporate strategy. Leaders from different industries, digital thinkers, and SAP global executives shared their views on balancing innovation with responsibility and ethics, demonstrating that technology and humanity must go hand in hand in building the future. 

These reflections reinforced the importance of adopting solutions that not only drive efficiency but also align with the long-term values and goals of organizations. 

Origen Tech’s leadership

For Origen Tech, participating in the SAP NOW AI Tour Brazil means being alongside the leaders who are defining the course of digital transformation in Brazil. 

Beyond following trends, the company brings to the event its practical experience in large-scale projects, with a special focus on SAP GTS Brazil Localization — a strategic solution for companies seeking to ensure tax and customs compliance, reduce risks, and simplify foreign trade processes. 

As a SAP Partner, Origen Tech has proven expertise in designing and implementing solutions that combine cutting-edge technology with the specific needs of Brazilian enterprises. 

Looking ahead

The SAP NOW AI Tour Brazil demonstrated that Artificial Intelligence is no longer just a trend — it has become an essential component of corporate strategy. For companies that want to remain competitive, the time to invest in integrated, data-driven technology is now. 

Origen Tech reinforces its commitment to guiding clients on this journey, combining deep expertise in tax compliance, foreign trade, and SAP integration with a future-oriented perspective that only comes from being closely connected to the SAP ecosystem. 

With its presence at the event, Origen Tech reaffirms its position as a strategic partner for companies looking to turn challenges into opportunities and build a solid path toward smarter, more agile, and innovative business management.